Once upon a time, there was pizza. And a pandemic.

On one fateful day in 2020, a group of friends were huddled around a table laden with thin-crust margarita pizzas.

Under the shadow of the ever-present pandemic, they sought comfort with the familiar golden ratio of tomato, cheese, and dough. As they collectively yearned for the day they would no longer have to wear masks or swab their throats, they began to dream. 

What would they do post-pandemic? Flee? Travel? Go home?

Most would. But one would not.

As each friend took their last bite and dusted crumbs off their fingers, one friend quietly revealed an idea she’d be mulling over for quite some time.

“I’m thinking of opening a creative agency in Shanghai.”

Opening a business during a global pandemic was objectively a bad idea. Illogical. Risky. Mad.

But she did it anyway.

And so on July 2020, Bright Design Studio was born

And 11 awards later, we’re still here.