Post Event: Going Global Event with Alysia Lee, Guillaume Burstert, & Mark Thermouth
Photo credits to Creativity Consulting 2026
Event Recap 13-16th April 2026: Navigating the New Frontier of Global Business 🌏
Last month, we successfully wrapped up our Going Global Online Event, a four-night deep dive into the strategies, tools, and cultural nuances required to scale in a borderless economy. In a powerful partnership between Alysia Lee Asp (Creativity Consulting) and our very own Elaine Chew (Bright Design Studio), we explored what it truly means to lead with impact on the international stage.
Four Nights of Global Mastery 🌙
Each session combined high-level expert insights with unfiltered guest conversations and live Q&A. Here is a snapshot of what we covered:
Cultural Intelligence & Global Positioning: Elaine Chew 's session on Cultural Intelligence & Global Positioning highlighted that a successful brand doesn’t just translate its language—it translates its soul. Expanding on her insights, here is how marketing campaign designs and consumer behaviors shift when moving between the distinct landscapes of China, Italy, the UK, and Malaysia.
AI & the Future of Global Business: Alysia Lee Asp demystified the AI landscape, showing us how to leverage emerging tech to stay competitive without losing the human touch with current data and trends.
LinkedIn for Global Growth: Guillaume Burstert hared the blueprint for turning a profile into a lead-generation engine for international markets.
Building Global Teams: Mark Ternouth addressed the logistical and psychological shifts needed to manage and retain top talent across different time zones. He also shared some processes and tips that SMEs can use for hiring contractors and freelancers.
The Secret Sauce: Each night featured mystery guests who brought real-world "war stories" from the trenches of international expansion, adding a layer of raw honesty to the technical advice.
Key Takeaways 💡
Values over Volume: Global success isn't just about reaching more people; it’s about resonating with the right people through deep cultural alignment.
AI as an Equalizer: For small to medium studios, AI isn't just a luxury—it’s the tool that allows lean teams to compete with global giants with a fixed monthly cost helping companies focus on goals rather than high expenses.
Human Connectivity: Whether it's through LinkedIn networking or team management, the "Global" world still runs on personal trust.
A Note of Gratitude 🙏
A massive thank you to our partner at Creativity Consulting, community leaders to our guest speakers, and the hundreds of attendees who joined us every night from 8:00–9:30 PM (China). Your questions during the Q&A sessions were the highlight of the event!
Did you miss a session? Stay tuned for highlights and upcoming workshops as we continue to help you take your brand beyond borders.
For more info: hello123@brightdesignstudio.net
#GoingGlobal #GlobalBusiness #CulturalIntelligence #AI #Branding #BrightDesignStudio #CreativityConsulting #Growyourbiz #Expansion #Experttalks